Advertisement
UPGB’s RRB Bima Diwas: Routine Awareness Drive or Pressure-Driven Cross-Selling?
Uttar Pradesh Gramin Bank recently observed RRB Bima Diwas, an initiative aimed at promoting insurance coverage. However, questions remain whether it is a genuine awareness campaign or a pressure-based cross-selling exercise.
Author: Kalyani Mali
Published: 6 hours ago
Advertisement
Uttar Pradesh Gramin Bank (UPGB) marks RRB Bima Diwas from 2nd to 10th September 2025, featuring rewards and targets for branches. While the initiative highlights the importance of financial protection, concerns remain that it is becoming a pressure-driven sales exercise rather than a routine awareness program.
Campaign 1: Reward Slabs for Branch Sales
Branches were given sales-linked milestones under categories such as Samrat, Sartaj, and Shahenshah. Each category carried recognition and material rewards for branch staff.
Reward Slabs Included:
Samrat (₹50,000 insurance sales): Kent Hand Blender
Sartaj (₹1,00,000 insurance sales): Kairos Oven Toaster Griller
Shahenshah (₹1,50,000 insurance sales): Texum Car Washer
Image: Poster of UPGB’s RRB Bima Diwas campaign highlighting reward categories for branches
Courtesy: @iNitinTyagi
Advertisement
Campaign 2: Branch Performance Campaign
Alongside the first poster, another campaign was announced under the title ‘Branch Performance Campaign’ This also ran during 2nd to 10th September and linked insurance premium collection to “Rising Star” categories with additional branded gifts.
Rising Star (₹25,000 Premium): Branded Earbuds
Star (₹50,000 Premium): Leather Laptop Bag
Super Star (₹1,00,000 Premium): Air Fryer and Trolley Bag
Image Caption: UPGB’s Branch Performance Campaign poster linking premiums with branded items
Courtesy: @iNitinTyagi
Concerns Raised
Comments on social media described RRB Insurance Day in UPGB as “Torture Day” for staff. It further alleged that staff failing to achieve targets face abuses, threats, charge sheets, and transfers, creating pressure to push policies onto customers. Concerns were also raised about management’s role and the wider issue of stress and suicides among bankers linked to sales pressure.Image: Reactions on X
The observation of RRB Bima Diwas in UPGB has brought attention to the growing emphasis on insurance sales in rural banking. While officially promoted as an awareness initiative, the reward-linked structure and social media reactions suggest concerns about mounting pressure on staff. The challenge ahead lies in ensuring that such campaigns genuinely advance financial inclusion without compromising employee well-being or customer trust.
No comments yet.