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Cross-selling Pressure in Telangana Grameena Bank: Privilege Scheme for Underprivileged Customers

Telangana Grameena Bank’s (TGB) focus on cross-selling SBI Life insurance has intensified employee’s stress, particularly in rural branches. Staff report mounting pressure is to market a privilege scheme to underprivileged customers, impacting core services and work-life balance.
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Saurav Kumar

28/10/2024

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