According to an employee of Utkal Grameen Bank, Odisha has a significant customer base from Below Poverty Line (BPL) backgrounds, and the push to cross-sell SBI Life Insurance is negatively impacting the bank’s ability to retain these customers and their deposits. The employee stated, "We are under pressure to forcefully sell SBI Life policies to customers for whom these products are both unaffordable and irrelevant, leading to growing distrust towards our bank."
