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Canara Bank Sets Weekly Financial Inclusion Targets for Apprentices Across Branches
Canara Bank has introduced weekly performance targets for apprentices under key financial inclusion schemes.
Author: Kalyani Mali
Published: June 5, 2025
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To strengthen Canara Bank’s commitment to financial inclusion, the bank has formally assigned weekly performance targets to apprentices (fresh graduates undergoing on-the-job training under the National Apprenticeship Promotion Scheme (NAPS), are being engaged to support field-level implementation), working across its regional branches. A recent internal circular from the Jaipur Regional Office outlines specific benchmarks under key government schemes such as Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), and Atal Pension Yojana (APY).
Apprentices Given Defined Weekly Goals
PMJDY: 10 accounts
PMSBY: 10 enrollments
PMJJBY: 5 enrollments
APY: 5 enrollments
These targets are expected to be met on a weekly basis and reported to the respective branch managers.
The below mentioned document provides clear numeric targets for apprentices:
Image: Circular from Canara Bank Regional Office assigning weekly Financial Inclusion targets to apprentices
Source: @webankerseu
Objective: Boosting Financial Outreach
This directive aligns with Canara Bank’s commitment to support the Government of India’s Financial Inclusion (FI) mission. By leveraging apprentice support, the bank aims to accelerate penetration of essential financial services in rural and semi-urban areas.
Evaluation Linked to Target Achievement
The letter emphasizes that performance will be monitored regularly and that failure to meet targets could impact the apprentices' evaluations during their training period. This measure introduces a performance-oriented approach even at the apprenticeship level.
Canara Bank’s move to assign weekly FI targets to apprentices reflects a deeper push toward measurable progress in financial inclusion. While it adds responsibility to trainees, it also offers practical field experience aligned with national objectives.
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