EXCLUSIVE: Indian Bank Staff Faces Mounting Pressure Over Daily Accounts & Insurance Policies in Vijayawada Zone

An inside source has shared with Kanal a set of internal communications from Indian Bank’s Vijayawada Zone under the Hyderabad Field General Manager (FGM) span. The messages reveal intense pressure on branches to meet daily savings account opening and insurance policy targets, with warnings of action for “business losses” if targets are not achieved.

Daily Account Opening Targets
According to documents accessed by Kanal through the inside source, branches have been instructed not to close without opening at least one savings account every day. The Field General Manager warned that branches failing to comply would face “action for business losses.” Even rural branches struggling to mobilise new customers are being pressed to achieve daily numbers.

Image: Internal WhatsApp screenshot showing daily and weekly targets and warnings for underperformance

Insurance Campaign Drive
On campaign days for insurance policies like Niva Bupa, branch managers were asked to login targeted policies “by evening” with “no excuses.” Senior officers repeatedly questioned low performance in WhatsApp groups, comparing branch achievements with those of other zones and calling the shortfall “shameful” or “too low.”

Employee Experience (as revealed in communications)
Screenshots show late-night review calls stretching from 6 pm to 10 pm and branch managers travelling significant distances to meet targets. In one instance, two managers reportedly went to a bus stand at night to open a savings account just to meet the daily target.

Image: Internal messages showing the target pressure.

Quality Concerns
The inside source’s material also reveals fears that aggressive insurance selling may result in policy lapses next year as customers may not pay future premiums, risking both customer trust and the bank’s reputation. It also notes that executives enjoy company-sponsored trips from insurance partners while field staff bear the pressure.

Tone of Messages
“All BMs to respond for the poor performance.”
“We are not even near to the next lowest zone.”
“Please introspect and do the needful tomorrow.”

The tone reflects mounting pressure rather than support for long-term business development.

Image: Target pressure in Indian Bank, Vijayawada Zone in the month of August, 2025.

According to the source the target pressure and workload is not something new in this zone, it’s been going on since a very long time. Employees are not allowed to raise their voice against the work pressure. The employees are being called to office anytime, be it early mornings 6AM or late night after 9PM to complete the daily and weekly targets. 

Conclusion
The communications highlight a growing mismatch between targets and ground realities in Indian Bank’s Vijayawada Zone. The source says, the emphasis on daily numbers and insurance logins risks burnout and could impact both service quality and customer trust.