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Punjab & Sind Bank Launches ‘Mega Monsoon’ Campaign Sparks Outrage Over Insurance Sales Pressure
Punjab & Sind Bank has launched a performance-linked campaign encouraging zonal and branch-level achievements through defined targets and rewards.
Author: Kalyani Mali
Published: 14 hours ago
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Punjab & Sind Bank has rolled out a nationwide Mega Monsoon campaign, running from 15th July to 16th August 2025, with issuance considered up to 31st August 2025. The campaign aims to improve rated premium collection through strategic targets for branches and zonal offices. By introducing performance-linked incentives, the initiative seeks to mobilise the entire workforce towards a ₹14 crore all-India target across 1,598 branches.
Defined Criteria for Leadership and Branch Performance
The campaign sets clear benchmarks for the leadership team. A Managing Director achieving 100% of the allotted target will receive a certificate of appreciation. An Executive Director must achieve 90%, while a General Manager must achieve 80% to receive similar recognition.
For branch performance, zonal managers whose top 3 branches achieve a minimum of 80% will be acknowledged. PAN India top branches meeting 100% and 110% of targets will be recognised by General Managers and Executive Directors respectively.
Image: Punjab & Sind Bank’s campaign chart showing performance slabs, branch categories, and zone-wise targets
Courtesy: Nitin Tyagi
Target Allocation Based on Branch Size
Branches have been categorised into five segments to ensure fair target distribution:
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Small Branch: ₹0.50 lakh Medium Branch: ₹0.75 lakh Large Branch: ₹1.25 lakh
Very Large Branch: ₹1.50 lakh Extra Large Branch: ₹2.00 lakh
Important Guidelines for Eligibility
Only branches that remain 100% active till 16th August 2025 will be considered eligible for rewards and recognition under the Mega Monsoon campaign. Rated premium will be the basis of evaluation, and single premium policies will receive 10% weightage, offering an extra push for qualitative performance.
Social Media Outrage
The Mega Monsoon campaign triggered sharp and varied responses on X
Image: Reactions of bankers on the X platform.
The reactions from bankers on X highlight concerns over rising sales pressure, insurance-driven targets, and a commission-like work environment. While some acknowledged the campaign’s intent, others questioned its impact on branch workload and the core role of banking staff.
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