RRBs Non-Compliance with NABARD’s Directive on Common Logo and Ownership Tag

The branding initiative was designed to bring uniformity and enhance the visibility of RRBs as government-owned institutions under NABARD’s statutory supervision. However, several RRBs have not adhered to the order, reflecting a broader issue of compliance with directives issued by central supervisory bodies. 

RRBs Without Common Logo

Following a detailed review of the official websites by the author, it was found that 18 RRBs which have not implemented NABARD’s common branding directive approved by the DFS. They are as follows:

1. Arunachal Pradesh Rural Bank
2. Assam Gramin Bank
3. Chhattisgarh Rajya Gramin Bank
4. Himachal Pradesh Gramin Bank
5. Jharkhand Rajya Gramin Bank
6. Kerala Gramin Bank
7. Manipur Rural Bank
8. Meghalaya Rural Bank
9. Mizoram Rural Bank
10. Nagaland Rural Bank
11. Puducherry Grama Bank
12. Punjab Gramin Bank
13. Sarva Haryana Gramin Bank
14. Tamil Nadu Grama Bank
15. Telangana Grameena Bank
16. Tripura Gramin Bank
17. Uttarakhand Gramin Bank
18. West Bengal Gramin Bank

Images: Regional Rural Banks w/o uniform logo as directed by NABARD 

However, 10 Regional Rural Banks have complied with NABARD’s branding directive and adopted the uniform logo along with the ownership tag, aligning themselves with the DFS-approved identity framework. These include Bihar Gramin Bank, Uttar Pradesh Gramin Bank, Odisha Grameen Bank, Madhya Pradesh Gramin Bank, Jammu & Kashmir Grameen Bank, Rajasthan Gramin Bank, Andhra Pradesh Grameena Bank, Karnataka Grameena Bank, Maharashtra Gramin Bank, and Gujarat Gramin Bank.

Their implementation reflects adherence to the unified visual identity envisioned by NABARD to strengthen the collective recognition of RRBs as “Scheduled Banks Owned by Government.”

Image: RRBs with uniform logos and ownership details

RRBs Without Ownership Presentation

As per the collected information, 11 RRBs have not used the designated — “Scheduled Bank Owned by Government” tag as directed by NABARD. They are as follows:

1. Assam Gramin Bank
2. Chhattisgarh Rajya Gramin Bank
3. Himachal Pradesh Gramin Bank
4. Jharkhand Rajya Gramin Bank
5. Kerala Gramin Bank
6. Punjab Gramin Bank
7. Sarva Haryana Gramin Bank
8. Tamil Nadu Grama Bank
9. Telangana Grameena Bank
10. Tripura Gramin Bank
11. Uttarakhand Gramin Bank

An employee of Assam Gramin Bank, speaking to Kanal on condition of anonymity, explained, “The new name, logo, and ownership signage have been implemented internally in line with NABARD’s guidelines. However, updates on the bank’s website and physical signboards are still pending.”

Despite such internal progress, NABARD had clearly directed all Regional Rural Banks to complete the full implementation of the common branding — including logo and ownership tag — by September 15, 2025, a deadline several banks have yet to meet.

Brand Identity and Compliance Gaps

The lack of compliance with NABARD’s branding framework underscores inconsistencies in the operational standardisation of RRBs post-amalgamation. Despite the DFS’s approval, several banks have continued to use their old logos and omit the new ownership tagline. The continued delay in implementation, however, highlights gaps in administrative execution and oversight.