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NABARD Rolls Out New Branding Guidelines for RRBs: Common Logo, Bilingual Signage, and Ownership Description
NABARD directs RRBs to adopt a common logo, bilingual signage, and new ownership tag by Sept 15 under ‘One State One RRB’ branding move.
Author: Saurav Kumar
Published: 19 hours ago
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In a significant move under the “One State One RRB” initiative, National Bank for Agriculture and Rural Development (NABARD) has issued fresh branding directives to all Regional Rural Banks (RRBs), introducing a uniform identity framework that includes a common logo and a major change in how ownership is represented. The recent directive, issued by NABARD to its state units, seeks to standardise RRB branding across India by mid-September, 2025.
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Image: NABARD directive on branding guidelines of RRBs
From ‘Sponsor Bank’ to ‘Scheduled Bank Owned by Government’
The most notable change in the branding guidelines is the replacement of the earlier ownership representation. Until now, RRB signboards included text like “Sponsored by [Bank Name], a joint undertaking of the Government of India and State Government.” This has now been replaced with a simplified and more centralised ownership line — “Scheduled Bank Owned by Government.”
Officials say this shift is meant to strengthen the RRBs' identity as government-controlled institutions rather than as subsidiaries of their sponsor banks.
Common Logo and Bilingual Signage to be Made Mandatory
As part of the rebranding, all RRBs are now required to adopt a common logo, the design and specifications of which will be shared by NABARD, including color palette and printable formats.
Furthermore, every RRB must represent its bank name bilingually, in English and the respective regional language, on signage, boards, stationery, and all communication materials. This is seen as an effort to strengthen regional identity while maintaining a consistent national image.
A Strategic Positive Development
The move has been welcomed by many RRB employees across the country, who see it as a step in the right direction. Speaking to Kanal, a Regional Rural Bank employee said, “The use of regional languages on boards will strengthen the local connect and regional character of rural banks. It will help deepen the trust and alignment of people with us.”
Another banker added, “This is a positive initiative toward the eventual formation of the National Rural Bank of India (NRBI). Once NRBI is established, a single identity and logo will be a logical and cohesive step.”
Implementation Timeline: August to September
According to the directive, all branding activities must be completed by 15th September 2025, with fortnightly progress reports beginning 1st August 2025. Each RRB will need to submit these updates to NABARD in a format soon to be circulated.
Detailed specifications for logo usage, colour codes, and format compatibility are expected to be released shortly, NABARD stated in the communication signed by Deputy General Manager Arti Kar.
Just a month ago, NABARD had invited public votes to finalise a unified logo design for RRBs in the post-amalgamation phase.
This is the first major branding overhaul for Regional Rural Banks in decades. With a new logo, ownership identity, and bilingual visibility, the campaign marks a strategic shift in how RRBs project themselves to the public. The coming months will show how smoothly banks adapt — and how stakeholders interpret the deeper message behind these changes.
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